Energize Us EDU Inc. · BULD Association™ · 2026–2027

You built a business.
Let’s give you your life back.

It’s 10 p.m. The tools are put away. The estimates, invoices and missed calls aren’t.

You didn’t enter the trades to spend every evening catching up. Let’s build a business your team can help run, and a day you can actually finish.

Builders United in Leadership Development. An electrical contractor association that comes to you: three days at your business, 90 days of implementation and 12 months of support.

Energize Us EDU demonstrating electrical installation at the RE+ Installation Showcase

Real people.
Real work.
Right beside you.

We travel to you.Your team. Your operation.
Three days, together.

A clear plan, together.

Turn the problems in your head into an agreed business plan with owners, priorities and next steps.

Your first systems in place.

Use the first 30 days to build your dashboard, customer database, content plan and follow-up process.

A team that knows the play.

Work toward a connected sales and operations system in 90 days, with people trained to use it.

If this sounds familiar, you’re in the right place

The job ends.
Your second shift starts.

You were told the trade offered good money and a future you could build with your own hands. So you learned the work. Took the risk. Put your name on the truck.

Now every question finds its way back to you. You can’t hire until you have more consistent work. You can’t take on more work because you’re already stretched. And even if you found the right person, when would you train them?

“I’ll send that estimate tonight.”“Just one more call.”“I’ll train them when things slow down.”

Dinner gets interrupted. The gym gets pushed to tomorrow. Sleep gets whatever is left. You’re working hard for the people you love, and seeing less of them.

Being good at the trade shouldn’t mean being trapped by the business.

You don’t need another binder collecting dust. You need a plan that fits your operation, people who work alongside you, and systems your team can keep using after we leave.

Blueprint to Pricing workshop in San Francisco. Finding work, pricing work and selling electrical work.

Get to know us on YouTube ↗

Meet the people behind the plan

Contractors.
Educators.
People who show up.

I’m Wilson Matthew Betances, known as Will—a master electrician, electrical educator, electrical inspector, electrical contractor, speaker, author and founder of Energize Us EDU. We travel, train, film and work with contractors because the most useful conversations often happen inside the business, not on another video call.

BULD brings that experience together: practical business development, content, marketing, sales systems and team leadership, with hands-on implementation.

We get to know the person behind the business, too. What do you want your days to feel like? What do you want to stop missing? That belongs in the plan.

Wilson Matthew Betances · Energize Us EDU Inc.

Here is what happens after you join

Electrical contractor business development with hands-on implementation

BULD brings estimating, customer follow-up, marketing, daily operations and team leadership into one agreed implementation plan. We coordinate three days at your business, focus the first 90 days on putting the agreed work into practice, and continue support across 12 months. Your priorities, deliverables and schedule are confirmed during onboarding.

First · Get to know your business

Your people. Your goals. Your starting point.

We meet with you and your team, review how work comes in and gets done, and identify what keeps landing back on your desk. You receive preparation work and practical resources so our time together starts with real context.

Your first win: a shared set of priorities and the foundation of your Builder’s Business Plan.

Next · Three days on site

Yes, we come to you.

Wherever you are in the U.S., we coordinate three days on site at your business. We film media and a podcast, create 90 days worth of marketing content, and work together on your business plan and dashboard.

We capture the expertise, personality and work that make your company worth choosing. You leave the visit with a plan tied to your people, your customers and your next stage.

First 30 days · Build the foundation

One place to see what needs attention.

We build out the agreed dashboard, organize the customer database, develop your website and inquiry journey, and connect the content and follow-up plan. Then we train your team on their part.

The goal: fewer forgotten leads, clearer responsibilities and a repeatable way to keep work moving.

First 90 days · Put it to work

From a plan to a working routine.

We implement and test the sales and marketing funnel, handoffs and agreed automations. We review what is being used, what is getting stuck and what needs adjusting.

Your team learns to operate the system. Automation handles repeatable steps; your people still own the decisions, service and quality.

The rest of your year · Strengthen and grow

You don’t get left with a login.

We continue with reviews, maintenance and improvements across the 12-month commitment. As the business develops, we work on leadership, delegation, team development and the next set of priorities.

The three-day experience

Less talking in circles.
More working side by side.

Meet the owner and the team.
Walk through your real customer journey.
Work on the business plan and dashboard together.
Film media and a podcast for 90 days worth of marketing content.
Assign responsibilities and the next steps.

The Heritage Electric team during our contractor visit

Time with the Heritage Electric team. We get to know the people who keep the work moving.

Everything should work together

Your marketing shouldn’t live
in a different world from your sales.

A good video creates interest. A clear website gives that interest a next step. A trained team follows through. Your dashboard helps you see what happens next.

Your story & content

Film together. Find the useful stories inside your work. Build clips, topics and a publishing plan that sound like you.

Your website & inquiries

Clear service pages, helpful answers, calls to action and forms that help people understand why to contact you.

Your sales process

A shared database, lead stages, estimate follow-up and a clear handoff so the next action has an owner.

Your operating dashboard

Your own custom dashboard and website, connected to your CRM where supported. Starting without a CRM? We build the agreed customer database and lead workflow with you.

Your team’s playbook

Document the routine, train people to use it, and practice the leadership and delegation needed to keep it working.

Your learning community

Join practical conversations, shared experiences and technical learning that connect business development to the trade.

We practice the work we teach

We talk about the work.
We do the work, too.

On the Energize Us EDU podcast, Will and Cameron talk through the challenges of running a contracting business. Those conversations come from working in the trades, training teams and helping contractors put systems into practice. We bring that same experience into your marketing, content and sales plan.

For your business, we focus on useful measures: qualified inquiries, response time, estimates followed up and appointments booked. Attention matters most when there is a clear next step.

Will Betances and Cameron on the Energize Us EDU podcast

Watch the work, hear the conversations, and get to know the people.

36.09Mreported impressions

643,516reported engagements

151,754combined followers & subscribers

Energize Us EDU media snapshot: June 17 to September 14, 2026. Audience totals as of September 14. These are our channel results, not promised results for your business.

See the channels and how these numbers are reported

Source: EDU 90-Day Media Snapshot, September 15, 2026; Vista Social profile data.
Channel	Impressions	Engagements	Audience
Facebook · Energize Us EDU Inc.	25,432,857	202,452	61,264
Instagram · @willmbetances	7,845,304	360,079	19,290
LinkedIn · Wilson Matthew Betances	1,026,635	2,324	3,653
TikTok · @willmbetances	1,367,993	69,355	24,247
YouTube · @energizeusedu	418,151	9,306	43,300

Impressions count displays, not unique people. Combined audiences are not deduplicated. The separate EDU Instagram account is excluded. Missing YouTube impression data for September 13 to 14 and engagement data for July 10, July 12 and September 13 to 14 are excluded.

A year worth showing up for

Build the business.
Enjoy the experience.

Travel with us to selected partner-sponsored events. Step away from the usual routine. Meet other contractors. Share a meal, compare notes and learn something you can bring back to your team.

Your membership experience includes a regional event, a regional RE+ experience together, and tickets to the Builder’s Convention on September 10–12, 2027, in Burbank, California, alongside your three-day onsite visit.

At the included regional experiences, housing and meals are included; flights are not. Dates, locations, attendee allocations and travel arrangements are confirmed in your membership plan.

Technical learning meets business opportunity

Stay curious about what’s next in the trade.

Learn how to market and sell EV charging solutions.
Explain battery backup, renewable-energy systems and energy resilience.
Smart-home integration and practical applications.
How to explain the value of a solution clearly.

Available sessions depend on each event’s program. Licensing and installation requirements remain specific to the work and location.

Contractors gathered for a group photo at a Los Angeles meetup — Contractors connecting in Los Angeles. Real conversations, shared experience and a stronger network.

The right support around you

You don’t have to become
every expert your business needs.

We help identify where you need better tools, more capacity or specialist advice, and connect those pieces to the plan.

EDU · custom business systemsNinja VA · team supportLeviton · technical learningFieldPulse · field service management

From administrative support and operating tools to cash-flow conversations with qualified financial professionals, the aim is a better-supported owner and a more capable team.

Specific introductions and provider availability are discussed during planning. Third-party subscriptions, advisory services and additional engagements are separately scoped unless expressly included in your agreement.

Let’s find the right fit

You’ve built the foundation.
Now you need room to grow.

BULD is designed for established electrical and trade-business owners who want help implementing change. You might have three to five people, a few years behind you, and a business that still depends on you for nearly everything.

We review your stage, workload, resources and readiness together, so the plan fits the business you actually have.

Does this sound like you?

You have been operating for more than a year and have real customers to serve.
You want a clearer process for leads, estimates and follow-up.
You need your team to take on more responsibility.
You can make time for implementation, not just another course.
You’re ready to discuss the resources needed for a 12-month commitment.

Earlier in your journey? You can still get to know us through our educational content and newsletter.

Picture a different kind of day

The phone rings.
It doesn’t all fall on you.

Your team knows where the inquiry belongs. The next step is visible. Follow-up has an owner. You can see what needs your attention, and what someone else can handle.

That’s the direction we build toward. Not a life without hard work, but a business with more clarity, better habits and less dependence on one exhausted person.

More presence at home.
More confidence at work.
A business you can lead.

Start with your actual bottlenecks. Build the systems, people and routines that reduce them. Track the progress against the way your business runs today.

Straight answers before we meet

A few things you may be wondering.

What is BULD Association?

BULD stands for Builders United in Leadership Development. The 2026–2027 BULD Association program is a 12-month contractor business-development and implementation experience from Energize Us EDU Inc. It brings together onsite planning, marketing, content, sales systems, team training and continued support.

Is this online coaching, or do you actually visit?

We coordinate three days on site at your U.S. business after enrollment and onboarding. We film media and a podcast, create 90 days worth of marketing content, and work together on your business plan and dashboard. Remote work and support continue afterward.

What do we work on in the first 30 days?

The first month focuses on the agreed business plan, dashboard, customer database, website and inquiry journey, content planning and team responsibilities. We confirm scope, access and sequencing during onboarding.

What does implementation in 90 days mean?

It means building, testing and putting the agreed sales, marketing and operating workflows into use, with team training. It does not mean the business needs no human attention or that every result is guaranteed.

How should we compare contractor development programs?

Ask what your team will put into practice in estimating, customer follow-up, operations and leadership. Confirm who does the work, what happens onsite or remotely, how your team is trained and how progress is reviewed. Compare the agreed deliverables, time commitment and separate third-party costs. Bring the business problems you want to address so we can discuss BULD’s fit.

How does BULD help with estimating and customer follow-up?

BULD brings estimating and follow-up into the agreed implementation plan alongside your customer database, lead stages and team responsibilities. Discuss where estimates are tracked, who owns the next action and how follow-up is reviewed. Specific tools, handoffs and automations are confirmed during onboarding.

How does BULD support delegation and crew leadership?

BULD combines documented routines, team training and ongoing work on leadership and delegation. Discuss handoffs between the owner, office and crew leads, the responsibilities each person will own, and when a decision needs the owner’s attention. The agreed plan gives the team a process to practice and review.

How will we review implementation progress?

Useful measures include qualified inquiries, response time, estimates followed up and appointments booked. Review those measures alongside whether your team is using the agreed workflows and where work is getting stuck. Confirm the starting point, review schedule and responsibilities during onboarding.

Can we discuss apprenticeship instruction as well as business development?

Yes. BULD focuses on business implementation and team development. Employer electrical apprenticeship instruction is a separate offering using NCCER Electrical Levels 1–4, practical learning and progress tracking. Discuss each need with our team so the training requirements and business-development scope are agreed separately.

Does membership include podcast and content work?

Yes. During the three days on site, we film media and a podcast and create 90 days worth of marketing content. We use our media experience to develop your story and useful clips. Distribution and production arrangements are agreed in your plan; no audience size or viral outcome is promised.

Are the events and travel included?

The experience includes the three-day onsite visit, one regional event, a regional RE+ experience and tickets to the Builder’s Convention on September 10–12, 2027, in Burbank, California. Housing and meals for the included regional experiences are included; flights are excluded. The membership agreement confirms attendee allocations and arrangements.

Do I have to enroll to speak with you?

No. Start with an inquiry. We review your business stage and goals, then discuss whether a discovery meeting makes sense. Submitting the form does not enroll you or confirm an appointment.

What if I’m not ready for BULD?

Keep learning with our videos, podcast and optional newsletter. We can discuss your stage without pushing you into a commitment that is not a fit.

Electrical training session at Leviton Live

Learning together at Leviton Live. Technical education is part of the experience.

Read our Leviton Next Gen contractor recap ↗

Your next chapter starts with a conversation

Tell us what you want
your business to become.

We’ll start with your people, your goals and the part of the day you’re ready to get back.